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UASHMAMA®

Le Sorelle (The Sisters), owner and creator of UASHMAMA®, is a small family business in Montecatini, just outside the walls of Lucca, Tuscany. Formerly a popular tourist destination, Montecatini experienced a major decline in the last decade, surpassed by more promoted destinations. Until father Marco, who had spent his entire life working in the shoe industry, developed a material made from simply woven vegetable fibers that could compete with real leather. .

UASHMAMA® washable paper looks and feels like leather but can be washed in the washing machine! Although the manufacturing process is similar to leather, the paper is stretched and colored without the use of chemicals, making it durable and resistant to washing and everyday use. UASHMAMA® washable paper is made using a cultivated fiber and does not contribute to deforestation. The Marconi family deposited their washable paper under the name AGGO®.

The first products that Marco and his wife Emanuela made in this material were simple paper bags, perfect containers for storing all kinds of items, from fuits or bread to small flower pots. Emanuela started selling them in her shop Le Sorelle, named after her 4 daughters. Today UASHMAMA® is sold worldwide and can count on many enthousiasts.

Thanks to the growth of UASHMAMA®, the village is flourishing again, and a large group of local men and women are employed to sew the paper bags at their homes, a so-called 'cottage industry'.
The more sophisticated bags and handbags are produced in Florence by manufacturers who also produce for the fashion elite.

UASHMAMA® Roma weekend cachemire

Roma weekend cachemire

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UASHMAMA®

Travel plans this weekend? Not without Roma! The Weekend Tote is part of the new technical paper range of UASHMAMA, which is both water proof and extremely light weight.

UASHMAMA® Roma weekend bag grey

Roma weekend bag grey

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UASHMAMA®

Travel plans this weekend? Not without Roma! The Weekend Tote is part of the new technical paper range of UASHMAMA, which is both water proof and extremely light weight.

UASHMAMA® Alle bag dark grey

Alle bag dark grey

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UASHMAMA®

The Alle Bag is a sophisticated tote and has a simple and clean look. It's genuine leather details and zipped pocket inside make it both stylish and practical.

UASHMAMA® Otti bag cachemire

Otti bag cachemire

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UASHMAMA®

The Otti bag is light in weight and small in size. With short leather handles and a long adjustable and detachable paper strap, this bag is smart and casual.

UASHMAMA® Positano striped cotton laundry bag

Positano striped cotton laundry bag

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UASHMAMA®

The Positano bag has a drawstring closure in striped cotton. Perfect for laundry, shoes, sports equipment, kids' toys or whatever you'd like to tidy up.

UASHMAMA® Paper bag cachemire

Paper bag cachemire

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UASHMAMA®

Don't just say paper bag to the Paper bags from UASHMAMA®. Copied many times but this is the original, made from the patented washable paper AGGO®.

UASHMAMA® Paper bag naturel

Paper bag naturel

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UASHMAMA®

Don't just say paper bag to the Paper bags from UASHMAMA®. Copied many times but this is the original, made from the patented washable paper AGGO®.

UASHMAMA® Paniere xs

Paniere xs

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UASHMAMA®

Think a basket but made from paper, no one will have one like this! In crisp white the perfect accessory in your bathroom to keep cotton buds, tissues, make up, etc.

UASHMAMA® beauty case large

beauty case large

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UASHMAMA®

The washable paper cosmetic/toiletry bag is perfect to keep all your daily essentials.
It has a minimalist design with a go anywhere functionality.

UASHMAMA® laundry bag

laundry bag

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UASHMAMA®

Adopt one, two, three or even four! Tall and narrow the UASHMAMA® laundry bag will fit into any tight or tricky washing space.

UASHMAMA® Positano linen laundry bag

Positano linen laundry bag

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UASHMAMA®

The Positano bag has a drawstring closure in colored organic linen. Perfect for laundry, shoes, sports equipment, kids' toys or whatever you'd like to tidy up.

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