Together with Danish entrepreneur William Ravn, Julien De Smedt founded MWA or Makers With Agendas. They describe their mission as follows: "We address matters of society to create meaningful products. We call this agenda-driven design. MWA is engaged in thinking, producing and distributing design. We operate across scales and disciplines from our two divisions: The MWA product division where our designs materialise and the MWA project division where we think, perform and implement our agenda-driven design principles outside the boundaries of our product division."